Jack N’ Jill is a gentle, natural toothpaste made especially for babies, toddlers, and young children. It’s safe to swallow, making it perfect for kids who are still learning to brush.

Originally created in Melbourne, Australia in 1949, Jack N’ Jill remains a family-run brand, still made in Australia today.

Why Parents Love It

• Gluten-free

• Fluoride-free

• No preservatives

• No added colors

• SLS-free

• Sugar-free

• Safe to swallow

• Rich in xylitol

• Contains organic calendula to soothe gums

• Available in fun, kid-friendly flavors like banana, blueberry, strawberry, raspberry, and blackcurrant

The toothpaste has received the safest rating (1) from the Environmental Working Group’s Skin Deep database, meaning it’s one of the cleanest and safest options for children.

Everything, from the toothpaste to the packaging, is designed to be natural, minimal, and BPA-free.

Ingredients

• Xylitol

• Purified water

• Vegetable glycerin (from coconut)

• Silica

• Organic natural flavors (banana, blueberry, blackcurrant, raspberry, strawberry)

• Xanthan gum

• Organic calendula extract

No GMO ingredients. No palm oil.

Tips for Use

• Each tube is 50g and has a safety seal.

• Store with the cap facing up in a clean, dry place.

• Wipe any toothpaste build-up from the cap to keep it clean.

• Do not let children suck on the tube—it’s tasty, but not hygienic.

From One Parent to Another

Jack N’ Jill was created because of one set of parents caring about what goes into our children’s mouth…just like you do. Our goal is to make brushing safe, fun, and effective, using only natural ingredients and no harmful chemicals.