Sore, cracked nipples are one of the most common challenges in the early weeks of breastfeeding — Purelan™ was made to help. With just one ultra-pure ingredient, this fast-acting nipple cream soothes discomfort from the very first use, so you and your baby can focus on what matters most.
Why Purelan™?
Purelan™ is formulated with 100% medical-grade, certified natural lanolin — nothing else. No preservatives, no fragrance, no additives. Just pure, effective relief that's completely safe for your baby, with no need to wipe off before feeding.
Key Benefits
Fast, effective relief — soothes dry, sore, and cracked nipples after every feed
Ultra-pure medical-grade lanolin — meets both European Pharmacopoeia and United States Pharmacopoeia purity standards
Certified natural by EcoCert and Natrue
Single-ingredient formula — free from additives, preservatives, and fragrance
Baby-safe — no need to remove before breastfeeding or pumping
Effective from first use
Hypoallergenic and dermatologically tested — formulated to minimise skin reactions
Locks in moisture — rich texture creates a protective barrier and supports natural skin hydration
Ethically sourced — traceable supply chain from mulesing-free farms
Multi-Purpose Use
Beyond nursing, Purelan™ works beautifully on dry lips, hands, elbows, cuticles, heels, and even your baby's delicate skin in the diaper area.
How to Use
Wash hands thoroughly before applying.
Warm a pea-sized amount between your fingertips.
Apply to the entire nipple area after each feeding.
No need to remove before breastfeeding.
Sustainable Packaging
The 37g tube is now made from mono-material, fully recyclable, food-contact safe material — slightly transparent and softer for easier squeezing. A better product for you, and for the planet.
Contents: 37g
Why Purelan™?
Purelan™ is formulated with 100% medical-grade, certified natural lanolin — nothing else. No preservatives, no fragrance, no additives. Just pure, effective relief that's completely safe for your baby, with no need to wipe off before feeding.
Key Benefits
Fast, effective relief — soothes dry, sore, and cracked nipples after every feed
Ultra-pure medical-grade lanolin — meets both European Pharmacopoeia and United States Pharmacopoeia purity standards
Certified natural by EcoCert and Natrue
Single-ingredient formula — free from additives, preservatives, and fragrance
Baby-safe — no need to remove before breastfeeding or pumping
Effective from first use
Hypoallergenic and dermatologically tested — formulated to minimise skin reactions
Locks in moisture — rich texture creates a protective barrier and supports natural skin hydration
Ethically sourced — traceable supply chain from mulesing-free farms
Multi-Purpose Use
Beyond nursing, Purelan™ works beautifully on dry lips, hands, elbows, cuticles, heels, and even your baby's delicate skin in the diaper area.
How to Use
Wash hands thoroughly before applying.
Warm a pea-sized amount between your fingertips.
Apply to the entire nipple area after each feeding.
No need to remove before breastfeeding.
Sustainable Packaging
The 37g tube is now made from mono-material, fully recyclable, food-contact safe material — slightly transparent and softer for easier squeezing. A better product for you, and for the planet.
Contents: 37g
